EDU BALESTRA
SOCIAL CREATIVE DIRECTOR
Shopify asked me to rewrite an ad for Bank of Italy, from 1910, repurposed for Shopify Balance and the modern days - and modern ways to do banking
Not in a hundred years I thought I’d write a long copy ad to run in the New York Times. In a hundred and twelve years? Maybe.
The original ad for “Bank of Italy”, written in 1910