When Thrifty launched in France, no one knew what they did and everyone struggled to pronounce the brand name. So we decided to turn the problem into the solution, with the help of the French influencer @clemlincruste who streamed his quest in challenging people with different accents to say “Thrifty”. Or “Trithtie.” Or “Trifhtly”.
CW: Eduardo Balestra | AD: Henry Westcott | Agency: adam&eveDDB | Director: Guillaume Cosson
Release: 2015