Neighborfood | From Berlin to Berlin

To tell Berliners that the Berlin-born brand was up and running again, delivering groceries all over the city, we gave Berlin neighborhoods a slight twist, simply “inserting” one of our groceries in each one of their names.

The OOH campaign was a big hit amongst Berliners, and got picked by W&V as “Top of the Week”

ACD: Eduardo Balestra | AD: Yagmur Ruzgar | CD: Sarah Roach | Photographer: Conrad Bauer | Production Company: TAKE | Gorillas In-House team

After the success in Berlin, the campaign was extended to other cities, proving a good pun idea can run in more than one language.

From Berlin to Cologne:

From Berlin to Düsseldorf: