The Naughty List

Why only those who are “nice” deserve Xmas goodies?

In honour of the “naughty ones” we created for the groceries delivery brand, Gorillas, their own Naughty List: an exclusive category in their app featuring booze, smokes and sexy stuff. And to promote it, we got Santa to dress “naughty”, riding through the streets of Europe’s naughtiest city and climbing its naughtiest clubs.

The OOH Projections

Our Naughty Santa projected in the famous fetish clubs KitKat and Berghain, where the queues to get in can go all night.

The idea made to @berlinclubmemes, a famous instagram account that makes fun of the club culture in Berlin.

We took the campaign to Spotify, with a sponsored playlist featuring only the naughtiest Christmas songs

and some good old ads driving more people to the new app tile, boosting sales of booze and condoms during Xmas like never before

Produced by Cookie Studio. Wild projections by Paper Trails Europe. Soundtrack by DaHouse. Films directed by Thiago Maia.