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EDU BALESTRA

SOCIAL CREATIVE DIRECTOR

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Water into Sparkling Wine

Aware that Germans love drinking Prosecco at Easter Brunches, we borrowed one of Christ’s most famous miracles to create a raffle in Gorillas social channels, giving customers a chance to turn a bottle of water into 6 bottles of Scavi & Ray.

These were the organic and the paid content promoting the raffle:

(if you’re wondering, yup. I played the Son of God)


and here the email we sent to churn customers (which got the best conversion amongst all CRM)

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