EDU BALESTRA
SOCIAL CREATIVE DIRECTOR
Dirt is Glory
As a brand that stands for dirt, Persil couldn’t support just Arsenal FC, but also the Arsenals that play on the dirtiest pitches of amateur football. OMO Varzenal Cup — 8 amateur clubs from Brazil called “Arsenal” fighting for a chance to find glory in the Emirates Stadium, partnering with top youtube influencer Kondzilla to make a web-series out of the tournament.
The case film
the launch film
the final
The livestream
The experiential on sxsw London
